Before and after the 1974 revolution, the government controlled Ethiopia’s mass communications. However, after 1974 the ideological orientation of mass media in Ethiopia underwent a substantial change insofar as they became vehicles for spreading Marxist dogma.
The Ministry of Information and National Guidance published two daily newspapers: the English-language Ethiopian Herald, with a circulation of 6,000, and the Amharic-language Addis Zemen, with a circulation of 37,000. The ministry also printed Hibret, a Tigrinya-language newspaper published in Asmera that had a daily circulation of 4,000. The ministry closely controlled the contents of these publications, and it used their editorial pages to analyze certain events and policies from the perspective of scientific socialism.
There were about a dozen periodicals published in Ethiopia. The WPE issued Serto Ader, an Amharic-language newsletter with a weekly circulation of about 100,000. Two other periodicals were the magazine Yekatit Quarterly and the ideological journal Meskerem (circulation 100,000). Both publications were printed in English as well as in Amharic. Marxist-Leninist in tone, the Yekatit Quarterly reported mainly on the “accomplishments of the revolution.” Meskerem was viewed specifically as an instrument of political education.